Polish software group Symfonia is consolidating its Romanian operations under a single leadership structure as it looks to capitalize on one of Europe’s least-developed cloud software markets and accelerate the adoption of AI-powered business applications across the country.
The company announced the integration of Romanian software firms Softeh Plus and NextUp into a single organization led by Roxana Epure, newly appointed CEO of Symfonia Romania. The move creates a unified platform through which the group plans to deploy AI capabilities at scale across the local market.
The newly combined operation serves more than 30,000 daily active users across industries. It combines Softeh Plus’s strong position in Romania’s healthtech sector with NextUp’s ERP and payroll software business focused on small and medium-sized enterprises.
“Romania is a strategic pillar in building an AI-driven software champion from Central Europe,” said Piotr Ciski, CEO of Symfonia Group, adding that the company sees increasing convergence between regional markets as digitalization reshapes business operations.
Targeting Romania’s digital transformation
According to Eurostat data cited by the company, only 24.9% of Romanian businesses use paid cloud services, compared with an EU average of 52.7%, placing the country 25th among the bloc’s 27 member states. The gap represents a significant growth opportunity for software providers offering cloud-native solutions.
At the same time, more than 600 legislative changes have affected business software over the past two years, including the rollout of mandatory e-Invoicing, SAF-T reporting and e-Transport systems. Symfonia is positioning its platform as a way to automate compliance through AI-powered workflows and continuously updated cloud applications.
For Roxana Epure, the company’s competitive advantage lies in combining local expertise with regional scale. “What we bring to this new chapter is over 30 years of Romanian DNA, with products built side by side with our clients and adapted as quickly as regulations evolve,” she said.
Backed by private equity firms Accel-KKR and MidEuropa, Symfonia serves more than 55,000 companies and accounting firms across Central Europe and is seeking to strengthen its position as one of the region’s leading providers of cloud and AI-powered business software.
