Pepco is entering the Ukrainian market, with its first store scheduled to open in October 2026. The move will make Ukraine the retailer’s 20th market, following the brand’s planned debut in North Macedonia in June.
Pepco says the Ukrainian launch will bring its value-focused offer to local shoppers for the first time. The concept is built around clothing for the whole family, homeware and practical everyday products at market-leading prices.
Ukraine is a challenging market, but Pepco sees long-term potential there. The company says the market remains important despite the war, and that local households continue to need affordable everyday goods and accessible retail formats.
The Ukrainian launch comes after a strong half-year performance for Pepco Group, which recently reported improving margins, higher profits and stronger cash generation. That gives the retailer more room to expand.
Pepco’s appeal is straightforward: low prices, convenient locations and a broad mix of everyday essentials. The brand has become a destination for families looking for value in fashion, homeware and general merchandise.
